Figma, Figjam, Photoshop, Illustrator
Netflix Recap
All easter eggs in one basket
Background
Netflix Recap is a multifaceted platform that provides users with access to recaps, easter eggs, and explanations of their favorite TV shows and movies.
Scope
UX/UI Design, User Testing, User Interviews, Research, Pitch presentation
My Role
I worked as a the sole Product Designer for my portfolio. I conducted user research, user interviews, sketches, mid fidelity screens, user testing, final screens, and developed visual identity
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Tools
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Be in the loop for every movie/tv show updates.
Netflix releases can be a difficult experience for movie/tv fanatics to follow and experience. My goal was to develop a platform that enhances the experience of new releases and make it easily acceptable.
I began looking to solve a problem "How do you get Netflix to show the recap again when you accidently skip it?"
I started my research by looking into a problem users were facing when watching recap of a season. Then, Netflix came out with trailers for each season.
But then I realized something.
As a Netflix subscriber, you don’t not have access to comprehensive recaps for every episode or movie, potentially causing you to overlook certain details or moments while enjoying a show.
And then everything changed...
Real problem
Difficulty to track multiple recaps from different tv shows/movies.
In recent years, with the rise of platforms like TikTok, movies and TV shows have become an integral part of our cultural landscape. It’s not uncommon to see various shows and movies trending, generating discussions, and sparking personal opinions among viewers. This sparked an idea for a platform that can unite all these features.
Research: Starting with questions
Who are the users?
Any movie/tv show fanatic
Users who might have limited time
Users who want to understand certain
How are we better than our competitors?
The available information regarding tv shows and movies is presently succinct, offering limited details in Netflix's current application.
Why is this important to them?
The platform made it easy for viewers to discover new shows and movies based on their interests share their opinion understand certain parts they might have missed
Competitors
I reviewed our competitor’s overall app store ratings such as looking at the total number of downloads, user reviews and determining which features made them unique.
Ideation
Develop a product that combines key features from the platforms being used by movie/tv show enthusiast.
After identifying the main reasons why Netflix users have used multiple platforms to track movies and tv show releases, I focused on developing insights gathered into sketches.
Primary objective
Our primary objective was to focus around Retention while Referral and Acquisition were secondary.
Acquisition
How do users find you?
Activation
Do users have a great first experience?
Retention
Do users come back?
Revenue
Hwo do we make money?
Referral
Do users tell others?
Retention
Simplify the Netflix Recap experience and increase DAU/MAU.
Referral
Increase the number of downloads and improve our app store ratings.
Acquisition
Promote Netflix Recap as the primary method of research of tv shows and movies.
Improving Retention
Sending push notifications Suggesting new shows and movies based on their interest Encourage users to engage with one another
Final Design
Introduce saving movies and tv shows in the onboarding process and lead users to their personalized watchlist page
During the onboarding process users select genres of movies and tv shows they want to follow. Users can also connect their Netflix account so that their dashboard is already personalized with their previous interests.
Sometimes, having all eggs in one basket is not such a bad idea.
Retrospective
Developing a unique brand identity
Netflix Recap was developed with a unique brand identity in mind. During this capstone project, I was able to explore my creative freedom and develop an identity for the platform. Using unique font combinations, developing a unique color palette and logo pairing made this project one I am very much proud of.
Building the Design system
During the development of the project, I was able to successfully build a design system unique to the app. Setting font styles, the color palette, and icons were some I had to both curate and make from scratch.